In this groundbreaking business memoir, legendary gift-giving mogul Santa Claus reveals the secrets behind transforming a small North Pole workshop into a global powerhouse that delivers joy to billions of children worldwide.

As the traditional patron of Christmas, Santa takes readers behind the scenes of his workshop empire, revealing:

• The Magic of Scale: How to orchestrate worldwide delivery in a single night
• Workshop Leadership: Managing thousands of elves while maintaining quality control
• Brand Building: Creating an iconic image that has endured for centuries
• Customer Service Excellence: Processing millions of wish lists with personal attention
• Sustainable Growth: Maintaining a thriving enterprise at the North Pole

"A must-read for anyone looking to build a timeless brand that spreads joy and delivers results." — The New Yule Times